Spring Bank Holiday Trends – Consumer Behaviours & Radio’s Resurgence
As the Spring Bank Holiday ends, consumer behaviours are evolving, particularly among Gen Z and Millennials. These demographics are increasingly valuing experiences over material possessions and their spending habits reflect this shift. Simultaneously, commercial radio is experiencing a notable resurgence, adapting to digital trends and capturing a broader audience. Gen Z: Experience-Driven and Digitally Influenced […]
The power of advertising
A normal day in the office with the team turned into a nostalgic trip down memory lane for us recently. Here, account director Becky Woodward looks at how powerful adverts can be – especially when we can remember them word for word decades later. Adverts can stand the test of time due to their memorability, […]
Should my business consider advertising on radio?
In 2025 there are lots of media platforms available to advertise on so sometimes it’s hard to know where to invest in advertising for the best results. This World Radio Day, our marketing manager, Keira, looks at why you should consider commercial radio as part of your advertising strategy. Why advertise on radio? The number […]
Our top 5 Christmas adverts from 2024
Christmas is just around the corner, and with it comes the long-anticipated Christmas adverts. This year, some brands have pulled out all the stops, creating campaigns that range from a dinner table mystery to the return of everyone’s favourite festive carrot. Here are our top five Christmas adverts of 2024 (so far!). 5. Sainsbury’s Sainsbury’s […]
5 tips for avoiding ad fatigue
Ad fatigue is crucial to understand. Everyone knows the feeling of getting sick and tired of seeing the same ads again and again – and the reality is it significantly impacts the success of your campaign. Simply put, when users see the same ads too often, they lose interest. This reduces interaction and harms campaign […]
How can media buying help education providers?
Education providers are constantly seeking innovative methods to attract students, recruit talented staff and elevate brand presence.
Within every education provider’s marketing strategy, advertising should always be considered. When used correctly, it can be a valuable tool for achieving these objectives.
By strategically investing in targeted advertising across multiple media channels, education providers can effectively reach their desired audience, boost their message and achieve results.
Here, Marketing Manager Sophie Proctor explores how media buying can significantly benefit schools, colleges and universities.
The power of targeted advertising
Reaching your target audience is the main hurdle faced as digital marketers. And with so many variables that can add up to conjure the perfect campaign – it is important careful consideration goes into everything you plan.
It is through effective, targeted advertising that your goals are achieved. Here, Prominent Media’s media buying expert Clare Jordan looks deeper into the power of targeted advertising.
Navigating the digital advertising landscape: trends and insights 2024
As digital marketers, we are always navigating a changing landscape. That means a lot of researching, keeping on your toes and looking for the next big opportunity to amplify your client’s name.
The evolution of digital advertising
Advertising has always needed to evolve to ensure businesses are getting the most reach when trying to capture their target audience’s attention.
In recent years this approach has changed. Instead of using reach, advertisers are turning to targeting a smaller pool of users that are more likely to be engaged and take action.
The art of storytelling in advertising: connecting with your audience
Stories have an incredible ability to captivate our imagination and resonate with our emotions. From childhood fairytales to gripping novels, narratives transport us to different worlds.
