Is radio still a platform worth advertising on?

Businesses face a competitive environment in the battle to stand out from the crowd, no matter the stage. But with new media platforms opening fresh opportunities – should radio still be part of your advertising strategy?

Here, we discuss whether radio advertising is still worth it.

How beneficial is out of home advertising for your business?

In today’s marketing world, businesses face heightened digital noise and fiercer competition than ever as they strive to capture the attention of their target audience.

While online strategies remain key in discussions, a proven method continues to hold its ground – out of home advertising.

Here, our Marketing Manager Sophie looks at how beneficial out of home advertising can be for your business.

An introduction to media buying

If you’re looking to get your business’ name out there in your key target publications, media buying could be the way forward. But what is it? And how do you get started?

Here, Prominent media buying expert Clare Jordan looks at how the advertising option can help your business grow.

How to reach different generations through social media advertising

In a world dominated by digital communication, social media advertising has become a popular way for businesses to reach diverse audiences.

But one of the challenges of social media advertising is tailoring your strategies to effectively engage with different generations.

Each generation has their own distinct preferences, behaviours and communication styles – making it important to build advertising campaigns that resonate with your target age group.

Here, our Creative Executive Symone explores how your business can reach different generations through social media advertising.

Our top 5 Christmas adverts from 2023

In today’s day and age, the first sign Christmas is on the horizon is often your favourite shop revealing its latest festive advert on TV.

From John Lewis’ Man on the Moon to Coca Cola’s iconic Holidays are Coming – the imprint of a short commercial can last a lifetime.

Here, Office Administrator and media buying expert Clare Jordan shares her favourite Christmas adverts of 2023.

Could this change the way we target and track our customers?

Every marketer is sure to have tracked data at some point in their professional career. Whether it is to examine customer behaviours or generate sales, tracking is a super useful tool for any business. Here, marketing manager Sophie explores one company who has changed the game and taken the marketing world by storm.

Prominent and RB Agency – one year on

On 23rd July 2018 Prominent purchased RB Agency. A year on, managing director Helen Rudd looks back on the first year of business since one became two.