brief
Prominent Media managed The Bed Factory’s advertising from 2016 to early 2024. For over 80 years, the family-run business located in Ipswich has manufactured high quality beds and mattresses.
In the midst of a challenging landscape competing with national retailers, The Bed Factory sought assistance in enhancing their brand visibility and reaching a wider audience within Suffolk.
Prominent Media were tasked to develop and create The Bed Factory’s seasonal advertising strategy to build and maintain their brand locally, using a multi-media approach. A project soon became an eight-year partnership.
our strategy
This included targeted placement of ads across newspapers, peak hours radio slots, key community and glossy magazines, digital campaigns utilising social media and displays on third-party sites.
Continuous monitoring and optimisation were conducted to maximise campaign performance and ROI.
Through advertising on well-known, respected third-party sites, the business improved brand awareness and customer acquisition.
We continued to adapt and refine strategies over our eight-year working relationship, staying abreast of market changes and evolving consumer preferences to ensure sustained growth for the client.
The Bed Factory experienced tangible results as a result of our work, including an increase in footfall in-store.
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