Spring Bank Holiday Trends – Consumer Behaviours & Radio’s Resurgence

Headphones next to music streaming app on phone with yellow background

As the Spring Bank Holiday ends, consumer behaviours are evolving, particularly among Gen Z and Millennials. These demographics are increasingly valuing experiences over material possessions and their spending habits reflect this shift. Simultaneously, commercial radio is experiencing a notable resurgence, adapting to digital trends and capturing a broader audience. Gen Z: Experience-Driven and Digitally Influenced […]

Huws Gray

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The Bed Factory

print online print online brief Prominent Media managed The Bed Factory’s advertising from 2016 to early 2024. For over 80 years, the family-run business located in Ipswich has manufactured high quality beds and mattresses. In the midst of a challenging landscape competing with national retailers, The Bed Factory sought assistance in enhancing their brand visibility […]

East of England Co-op

out of home broadcast print online out of home broadcast print online brief The East of England Co-op is a regional multiple retailer and one of the largest co-operative societies in the UK – boasting more than 100 locations across East Anglia.We partnered with the East of England Co-op from 2012 to 2020, before their […]

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